Business Success Of Baba's Is More Than Any Professional CEO.--- A Business strategic Analysis....
Today Morning There was Business news that After Baba Ramdev & Sri Sri Ravi Shankar Ji Now Baba Ram Rahim Is going to launch his own consumer care product range with brand name of MSG.
However this news may not be important for big corporate world but for Future indian market dynamics it a biggest news which will leave its impact in near future on Indian market.
being as an expert market dynamics analysis,i can surely say that it's red alarming signal for Modern management and modern business professionals caring Professionals qualifications from reputed institutes.
The same was story when approx 2 years back i launched one warning blog to corporates about Increasing effects of Patanjali ayurveda,at that time it may not be important,but today Patanjali Ayurveda under direction Of A Professionally non qualified manager ( Baba Ramdev) is eating market share rapidly of all Big Mnc in Consumer care product segment.No matter whether it is dabur,Colgate,or any other big companies in segment every one is worried how to stop increasing growth of these baba.Till the time Baba's were limited to social life,but now they have knocked the door of corporate worlds.After successfull Business Aasana ? Mantra Of baba Ramdev,Sr Sri Ravishankar ji launched his own brands.And newer entry is of MSG launched by Baba Ram rahim, head of dera saccha sauda .
No doubt MSG will also get success and definitely eat some share of professional corporate world in his area by their devotee.
Further-----> more interestingly, the success rate of all these baba brands are more speedy than any other professional company.Like what emami did i 30 years the same business excellence was achieved by Patanjali Ayurveda of baba ramdev just in 10 years with less expanses on media etc.Means their business efficiency is more than in comparision of any professional company.
Secondly-More interesting fact is that these baba brands are not hiring any celebrities like amitabh bachchan, Mahendra singh dhoni or any beautyfull actress as brand ambassador.If we see their media campaigns we will find that baba ramdev or Sr sri Ravishankar Ji Or Baba ram rahim is himself playing the role of brand ambassador for their products and doing well.In fact their media campaign is attratcing more people and converting them into final consumers.Questions come that how,why these babas are more successful brand ambassador without using hifi english,dress material etc with simple advertisement body with no additional media massala like sound effects etc.Should Corporates start endorsing Religious personalities as brand ambassador replacing traditionals one from film and sport world ?????? Day may comes when these religious brand ambassadors will provide a tough competitions for traditionals celebrities as brand ambassadors.
All these events indicate about serious changing dynamics of Indian market.A Company like Nestle Dabur,Colgate etc hires best qualified professionals,paid well them and have well established distribution system and market penetration,than how these baba's who never went any management schools,who never run any professional business------ becomes so successful......how their products becomes first choice of consumers silently without any major media and market promotional supports ?????? .
Questions come that how these Baba's are very successful to manage entire marketing strategies,business strategies,business process implementations. Why and how their products get so easy place in household. even Brand loyalty is at it top level for these baba's i.e. their consumers never see the quality certifications like ISO etc.??????
Yes ! It's the changing dynamics of Indian market and emergence of totally new and never heard nische of business management ----- > "Religious /spiritual Marketing"...............
Yes ,we at the consultants have termed this strategy as "Religious /Spiritual Marketing" where their team is encashing religious / spiritual goodwill in all terms .... i.e. in terms of collecting donations,faith,and now buying products........
However this is further subject of discussion that why so easily,these baba's turn consumers for their products without any major promotional expenses on media etc while professionals companies takes many years by spending huge budgets on media to get same results...........This is big questions and i leave this question to corporate strategist to reply in comment box ...........
One thing is sure,that time has come that corporate world must have to accepts this Religious / Spiritual marketing as a niche of business strategy and should get ready to accept this challenge.
But In a market where faith is deeply rooted in consumers mind,it looks that it is very difficult to corporate world to check the growth of these baba's products. definitely in coming years some such kinds of products will be eating a major share of all corporate world .......
........................So Dear corporate world, fasten your belts for a totally new type of challenge / market competitions in indian market created by Indian Baba's say its fight between BABA's vs CEO's -----lets see whose business skill is more sharp ...................???????
As A Strategic Business Conclusion - that in future a new Market Niche is going to be created by religious institutions and hence in India,every person is strongly associated with some religion,a great consumer shift from traditional market to this new niche may be observed.The Traditional and professional business houses should get ready to face this new corporate strategic business challenge.
One example is sufficient for this that after nestle maggi Noodles- major market vacuum is going to be filled by Patanjali Noodles and even maggie noodle which was having almost monopoly in Indian noodle market and spent approx 30 years to establish it, is still struggling for brand revival and maggie noodles just achieve same business excellence just in few years what maggie Noodle did in 30 years.
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The Same Strategic Forecast was Made By Us Approx 1 Years Before on January 2015. To Read That Blog Plz Click On ..........
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Author Is an Expert Strategic Business Consultant
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